The first two presets are color presets that I use on a daily basis when I edit photos in Lightroom. I like to go for a warm/soft/contrast look. Sometimes I like a rich/faded/contrast look with some blue shadows. I feel these two presets have accomplished everything I look for in a photo. Not too overpowered or underpowered. Just hits all the right points I like to have in my photos and then proceed to edit from there.
Lastly is a black and white preset. I love black and white photos and I feel this preset I created is very unique compared to other B&W presets i've come across in the past. It has a soft feel balanced by rich blacks and some slight turquoise in the shadows to finish it off.